Advanced use of Google Tracking Code in Google Analytics

Here what you will learn in this blog:

1. Analytics.js vs ga.js (universal vs. classic)
2. Tracking Multiple domains and subdomains in GA
3. GA Code Plugins
4. Using GTM for Tracking

Analytics.js vs ga.js (universal vs. classic)
- (15% reduction)brand bredth use (80% lighter cookie)
- User ID Tracking
- reduce internet spam

How to know a person has gone from vipinnayar.com to digitalmandir.com

Cross Domain Tracking: Google Guide
- use official linker plugin and create a referral exclusion list
- Need to add Referral exclusion List (Property>tracking info)

Common uses for cross domain tracking
- with help of Cross domain we can collect data from multiple websites into a single account property
- set up multiple views for cross domain tracking setup
- separate filtered views to display data only from each individual domain

1. Multiple domains

2. Subdomains
- (if you are using universal GA then no need to enable it)
- Subdomains are tracked automatically with the base code 'Auto'

3. 3rd party shopping carts

4. IFrame content

Tracking Multiple domains and subdomains in GA

GA Code Plugins
1. Display features- third party cookies, remarketing and demographics
2. ecommerce= enable ecommerce tracking
3. enhanced ecommerce- initiate enhanced e-commerce
4. enhanced link attribution- improve on the in-page analytics report
5. Autotrack for analytics.js
How to load a plugin on you GA Script

you need to add code into  your script
<script>
ga('create', UA-XXXXX-Y', 'auto')
ga('require', 'linktracker');
ga('send', 'pageview');
</script>
<!--note: plugin scripts must be included after the tracking snippet.-->
<script async src="/path/to/link-tracker-plugin.js"></script>


Using GTM for Tracking:
you can use page view, transaction, event, social, timing, decorate link, decorate form
You can use enhaced ecommerce
you can use cross domain
you can use content groups

Take away:

Universal analytics speeds up the web (literally)

How we can recognize the version of ga we are running
-ga.js or urchin.js 

Google tag manager makes this even easier!

Utilize plugins to advance your google analytics