Wednesday, January 11, 2017

Google Analytics Account Setup

On 8:58 PM
Google Analytics Account Setup:

Tracking code basics
Universal analytics vs Classic Analytics
Google tag manager
Google Analytics Setup:

Recommended Checkbox: 
1. Google products and services
2. benchmarking
3. technical support
4. account specialists

Tracking ID-
-Java Script

Universal vs Classic Analytics
- With UA you can track them across devices

When we start our new account by default there would be:
-1 account
-1 Property
-1 View

Now fire the Code with GTM

Use Tags to fire Google Analytics to site

Tuesday, January 10, 2017

What can you do with Google Analytics?

On 8:18 PM

Periodic Table of Google Analytics: https://www.jeffalytics.com/google-analytics-guide/
Co- Content Performing- Average time on page
- Find our which content is under promoted in social media
- time spent on content time spent viewing content
- feature downloadable content or calls to action in each piece
- Use events to lower bounce rate for engaged users
- Advanced content tracking
- Content marketing dashboards
Cd- Custom dashboards (analytics gallery)
Av- Advanced Segments
Sv- Social Value Reports
At- Attribution Modeling
Mo- Track Mobile Website and apps
Of- Offline Marketing
Vi- Video Plays
Ph- Phone Calls (voice over technology)
Cr- CRM Integration
De- Demographics
Cd- Cross Device Tracking
Re- Remarketing
Be- Benchmarking

For 2016 version check here




Monday, January 9, 2017

Google Analytics Fundamentals

On 8:27 PM

Setting expectations with GA

- It's Free
- It's Easy
- It's Powerful
- It's Awesome
- Over 80% market share world wide
- Scary as heck! and overwhelming
- It's just a tool- Tools fail if you don't know how they works, tools with strategy are revolutionary
- GA helps you find answers but it is not the answer
Need a Right Approcah
Ask a question-> Do background research -> Construct a hypothesis-> test your hypothesis by doing an experiment->analyze your data and draw a conclusion->report your results(Was your hypothesis correct)
Analytics Where and Why
To understand what is working, to fix things that are not working, to generate ideas, to improve our results, to calculate our value, to justify and encourage investment, to tell our customer story, to see into the future.

Google Analytics Fundamentals:

- Send data to google servers
- make sure our data is clean
- define your success points

Creating or accessing a google analytics account:
- choose website tracking
- choose data sharing settings (google products & services and also technical support, Benchmark)
- Use GTM or Mannual setup
- Account-> 50 web propery -> Views (without filter and with filter)
- Filter- Don't tack your self (admin-filter- ip address feature)

- Filtering Rules- 
   -Always create a backup profile with raw data
   -large organizations can filter ISP Or IP ranges
   -If more than 10% of traffic, we have a problem
   -Use advanced segments on historical data
   -some patterns are not obvious
   -Annotations help share knowledge between team

Define the goal of webiste-
  -What is the purpose of my website?
 
How consumers make decisions-
Researching Trends- Generating iDEAS- Learning how- product research- comparing products - purchase
  - Macro Goals- Direclty generates revenue
  - Micro Goals- Positive activity, but no direct revenue

Goal Setting- In an individual view has 20 goals 

Sunday, January 8, 2017

Terms we use in Analytics Account:

On 8:31 PM

Web Analytics Technology: Terms we use in Analytics Account:

JAVA Script:
Programming language that makes web analytics possible

Tracking Code: The java-script code that sends data to google

Cookies: How your browser helps websites remember you

First party cookie: Personal data only accessed by domain(Google analytics use this)

Third party cookie: personal data accessed by multiple domains

Filters: Limit the data that makes it into Google Analytics
Where filters applied mainly in configuration and processing process.

Account: where each company or business unit stores their data

Web Property: Each domain name or app you would like to track uniquely (50 property)

View (Formerly profile)- A specific way of looking at a web property (each property has 25 views)

Interface: Where we view our analytics reports and settings (Basic Metrics in GA Interface- Sessions, Users, Pageviews, pages/session, avg. session duration, bounce rate and % new sessions)

Sessions: When someone visiting your website or app for a specific amount of time (Default is 30 minutes)

New Session: A new session occurs when a google analytics cookie is set for the first time (may be clear his cookie)

Returning Session: A returning session means that the visitor cookie has been set previously

Users (Formerly visitors or unique visitors)- A user is the number of unique cookies that have been seen over a specified period of time

PageViews: the number of times a page has loaded and data was sent to GA

Session Duration (Formerly time on site)- The time between your first page view and your last page view (as long as it is within 30-minute session window)

Bounce Rate: the number of sessions where a user views only one page (they came, they left)

Goals: Teaching Google analytics the purpose of your website

E-commerce: Tracking the selling of products online


Thursday, January 5, 2017

100 Things I want to do in My Life.

On 11:21 PM
It took me 3 hours to put that list together, and it covers everything I’ve wanted to accomplish or experience since I can remember.
Here’s my list:
☐Publish a novel
☐Publish a Courses
☐Publish a business book
☐Consult on business 
☐Have a podcast
☐Maintain a high level of fitness
☐Teach an online course
☐Create a non-profit .org
☐Train some people to make money
☐Painting 
☐Appear on a panel
☐Tour Google campus
☐Learn Guitar
☐Act in a film
☐Archive business awards
☐Mentor someone
☐Be a board member
☐Start A Restaurants 
☐Go for a world tour with family
☐Deliver a speech in IIM College
☐Join Politics
☐Build a college
☐Build a Hospital
☐Work with Google 
☐Go Inside Sea
☐Run a marathon
☐Visit the Apple Campus
☐Publish an album 
☐Jump from a plan
☐Become an angel investor
☐Own a Company
☐Have a video show
☐Found a tech company
☐Gain a MD position
☐Address a technology company
☐Do a high profile interview
☐Appear in a magazine
☐Hire an assistant
☐Sponsor a charity
☐Go to UP
☐Buy a cricket team
☐Write for the Washington Post
☐Visit USA
☐Appear on a People To Watch list
☐Show love to everyone
☐Want to be Frobes list
☐Be a trainer
☐Own an investment property
✓Be a Dad
☐Own a dog
☐Take a Class at IIM
☐Gain a Doctorate
☐Travel to J&K
☐Visit all my old friends 
☐Go to some place where no one knows 
☐Photography
✓Get married
☐Have a library
☐Meet the Prime Minister
☐Send my child to a private school
☐Write a book about my life
☐Visit each of my childhood friends
☐High education to my daughter
☐Write a Noval
☐Make a documentary
☐Build a tree-house for my kids
☐Get a tattoo
☐See a Lichtenstein painting
☐Stand in the snow of Himalaya
☐Plant a tree
☐Own a designer pen
☐Perform a one-man show
☐Be a paid speaker
☐Go to a college as guest leturer 
☐Own an villa
☐Write a book 
☐Edit a book
☐Have a white Christmas
☐Learn to box
☐Visit a distillery
☐Attend a gallery opening
☐Meet an astronaut
☐Visit Switzerland
☐Study abroad
☐Learn Golf
☐Curate art
☐Take a helicopter
☐Fly first class
☐Support open source software
☐See a Bell Shakespeare Production
☐Own a BMW (done)
✓Propose to my partner
…and a whole lot more.

How to Pich a Guest Post that get accepted

On 10:09 PM

Prepare

  1. Love writing. If you see becoming a Forbes contributor as $$$ or fame rather than something that will fulfill your passion for writing, don’t bother. It will become a burden rather than a blessing. The majority of those who thrive as contributors genuinely like to write.
  2. Write a lot. Showing that you’ve written 3-4 blog posts isn’t enough. Showing that you’ve written 100 blog posts, and several pieces that have been published elsewhere, is much better. One of the things Forbes wants to know is whether you will produce a piece every week, on average. That’s 52 articles per year. It’s a lot of work. What evidence can you show to prove you’re up to the task?
  3. Read a lot of Forbes posts. Especially the popular ones. No one style is right, but you’ll get an idea of what works on Forbes and what doesn’t. Then try writing a few articles of the type you would post on Forbes, if given the opportunity.
  4. Collaborate and develop relationships with other Forbes contributors. Reach out to those who are already writing for Forbes and offer to help them with their writing. No, don’t offer to write an article for them, but you might be able to help them with research, interviews, and other building blocks of articles. This will give you more insight into how the process works, and you’ll then be able to pitch yourself as having assisted other Forbes writers in putting together pieces. There’s a good chance you’ll end up getting quoted in an article or two along the way.

Pitch

  1. Know what to expect. Forbes wants one article per week. You don’t get paid. You need to know how to use WordPress. There is no pre-publishing editorial–you’re expected to write, edit, proofread, and publish all by yourself. Forbes will review your article after you post and sometimes makes minor adjustments, but in my experience this is rare. Forbes provides great group trainings, but don’t expect a lot of one on one attention. 99% of what Forbes gives you is a platform, it’s mostly up to you to figure out how to utilize it.
  2. Get an introduction. Don’t pitch an editor you’ve never met through LinkedIn or with a cold call or email. Get an introduction from another contributor. It may not work, but it will get your work reviewed by the right person. Note: I’ve pitched a few friends of mine to Forbes and other publications. These are people I think have great insights and would do a great job, and they were rejected. And some of them I pitched hard. To date, nobody I’ve pitched has made it through. And no, I don’t pitch on behalf of people I don’t know personally, sorry.
  3. Show your best work. Don’t merely send a link to your blog homepage as a pitch. Tell the editor “This is some of my writing that I think best represents what I can produce for Forbes,” and then link directly to 3-4 of your most compelling pieces. Bonus tip: Don’t just paste a URL, put the title of the article in your email and link the title. There’s nothing compelling about a link by itself, but one of your titles may catch the editor’s attention and make him click.
  4. Show your best, relevant work. Your best work may not be appropriate for Forbes. Don’t pitch that. You want the editor to read what you’ve sent and think “Wow, I wish this were on Forbes. This would be perfect!” That will only happen if your writing is something the editor could see copying and pasting onto Forbes.
There are 1,500 contributors at Forbes. That might sound like a lot, but for every person writing for Forbes, there are 50 who tried and failed. I’d like to say it was strangely easy for me to get on and perhaps I got lucky, but then again, I had been writing for 10 years before this happened. Don’t expect it to be easy, but if you prepare as I’ve outlined above, your pitch will be better than most.

List of Blogs that allow guest posting

On 10:08 PM


General Category:

lifehack.org

You can apply for their contributor column if you are well enough to provide the quality content then you are in.  so why not just give a try.
http://www.lifehack.org/contribute?ref=nav-dropdown-contribute


Blogging/Marketing:

The Huffington Post: Submission Guidelines
You need to fill the google form with some basic details like Proposed headline,Your pitch,Your name,Your bio,Your email address and Topic


Forbes.com: How to submit a guest post

send your submission to djacobs@forbes.com Include a brief bio at the top and Submit the completed article.

https://docs.google.com/forms/d/e/1FAIpQLSfmos-i-1yimsh8h3nT3B_G35FhvhwJg3qxvC_UaPdboVr-cA/viewform

Forbes Opinion: How to submit an article to frobes Opinion
you need to send your submission to  opinion@forbes.com


Mashable.com:

http://mashable.com/submit/


To Contribute:

Submit a tip, pitch or full article by filling out the form on the
“Submit News” page. Be sure to read this page well before
submitting any work.

 If you are particularly interested in writing about start up
businesses, consider submitting to their Startup Review Series
vianews@mashable.com


TechCrunch.com:

https://techcrunch.com/got-a-tip/

https://techcrunch.com/crunch-network/

Read this article before pitching your blog to TechCrunch: https://techcrunch.com/2012/09/27/guest-column-column/

Entrepreneur.com:
https://www.entrepreneur.com/page/236106


Venturebeat.com:
http://venturebeat.com/guest-posts/


Asianfortunenews.com:
http://www.asianfortunenews.com/write-for-us/


Searchengineland.com:
How To Become A Guest Contributor
http://searchengineland.com/how-to-become-a-guest-contributor



The Sits girls: How to submit

HellBound Bloggers: Write for us


Content Marketing Institue: Submission guidelines

They have two blogs Marketing and Sales. They have both different submission guidelines for each.
For Marketing:
For Sales:
Copyblogger.com: Submit Guest Post
Smashing Magazine: Guest post guidelines
YourStory: Submit guest post
Kissmetrics: Submission guidelines

ShoutMeLoud: ShoutMeLoud.com | Submit Guest Post




Successful Blogging: Submission guidelines


The Write life: Submission Guidelines (We’re a one-stop writing shop, covering topics like freelancing, marketing, publishing, self-publishing, blogging and more.”)
Inspiration2Feed : Submit guest post
Marketing Profs: Submit guest post
Small Biz Trends: Submit guest post
Technology Blog:


SEO Blogs:
Moz Blog: Moz.com | Submit Guest Post


Social Media:
Social Media Today: Socialmediatoday.com | Submit Guest Post
Social Media Examiner : Socialmediaexaminer.com | Submit Guest Post

Designing:
Skyje: Skyje.com | Submit Guest Post
Random blogs:
Scary Mommy (Parenting & pregnancy niche)
 
Other Blog List:

List of Top Wordpress Plugins You Should Use as Affiliate Marketer

On 10:06 PM

Pretty Link: https://wordpress.org/plugins/pretty-link/

Shrink, beautify, track, manage and share any URL on or off of your WordPress website. Create links that look how you want using your own domain name!

Polylang: https://wordpress.org/plugins/polylang/

Making WordPress multilingual


https://yoast.com/wordpress/plugins/seo/


Yoast SEO for WordPress plugin

CoSchedule
 WPSmush
WP Checklist
HelloBar

LinkBuilding Hack: With Expert Interview

On 10:03 PM

 Some Example of Expert Interview Request from Payoneer

-------------------------------------------------------------------------------------------------------------------------------------------------
Hi there:
I work for the content marketing company Media Shower, and I'm writing on behalf of Payoneer, an international payments company that makes it easy for freelancers to get paid:
www.payoneer.com
We're starting a new Expert Interview series with important people in the [INDUSTRY] space, and we'd love to do an email interview with you to run on the Payoneer blog!
How it works: We'll send you a few interview questions, then turn your responses into an article for our audience. You’ll get some great PR for you and your company, and some valuable promotion for your website. All we ask in return is a link posted on your site, promoting the interview to your audience.
If you’d like to speak with someone at Payoneer directly about the program, contact Allison Freedenfeld at hismailid@payoneer.com – or just respond to this message.
Please let me know if you’d be interested in doing the email interview with us, and we’ll get moving on it right away!
Thank you,

Aileen D.

--------------------------------------------------------------------------------------------------------------------------

Dear Vipin - 

Apologies for the delay in responding back to you.  We’re excited you want to take part in our Expert Interview program! 
If you can take 30 seconds to create a Media Shower account, that will allow our Editor, Fiona Merullo, who is copied on this email to send you the questions. We ask that you submit your completed answers one week from the date we send you the questions, which is usually within two weeks.
http://www.mediashower.com/application/influencer
This is a great opportunity to promote yourself as an industry influencer, as well as earn a high-ranking link to your website. Don’t forget, all we ask for in return is a link posted on your site that promotes the interview to your audience. Once you’ve completed the interview, we also have plenty of opportunities for interviews with other high-ranking Media Shower customers.
Looking forward to greatness!
Lisa Napoles


Media Shower

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