Custom Dimensions and Custom Matrics in GA

Custom Dimensions and Custom Matrics

• Dimensions (rows)- source medium, goals, text
• Metrics (columns)- Numbers

Custom dimensions and metrics

• how to set up them in GA
• Code needed to define them
• Create your own calculated metrics

Need to put code in WordPress:

Resources: (for GTM variables)

• https://github.com/jeffalytics/wp-gtm-variables/blob/master/functions.php

Custom Dimension AND metric Idea

Idea for Custom Dimension:

• Content attributes- length, publish date, author, topic
• Customer attributes- (Lifetime value, company size, employees)
• Social Attributes (Shares, Likes, etc)
• ROI Metrics (Lead value, expenses, budget, etc)

Idea for Calculating Metrics:

• 25 calculated metrics for google analytics
•