Whenever we
search for something it goes through “Ad Auction” it is mainly to decide which
search result should come first.it is not like that who pay more comes first.
there are so many thing goes behind to decide which ad will show up in first
result, or else there would be no meaning of placing paid ad if you are not
going to win because, you would be competing with deep pocket competitor and
they have a lot of money to invest in ads to show result on each search when a
user searches on search engine. Search engine marketing teaches us how to deal
with the process goes behind the Adwords.
What does Google Adwords do to decide which ad should come first? To
know that we need to look into the deep function of Adwords. Before deciding
any what search result should come first. For our learning we can divide in
steps
Step 1- When a user searches a keyword “Seo Services”
Step 2- Searches work as opposite pyramid, Adwords searches
all the ads where placed for “Seo Services”
Step 3- In next step AdWords filter and more and look for
those ads which is relevant for the searching user such as it will avoid the
location which does not matter to him for example if you are searching for a
“pizza delivery” then Google try to look for your location and on the basis of your
location history Adwords decide to show the ads to you.
Step 4- After all this now your search need to go through
Adwords formula which is known as “Ad Rank”. Ad rank consist of three main
factors such as-
- Bid
Amount
- Quality
of your ad
- Quality
of your Landing page
- Other factor such as expected impact of extensions and your
competitor’s ad formats.
There would be some minimum amount of Ad rank for an
advertisement to show up in Adwords, which mean there are chances when your ad
will not be shown be in results.
Step 5- after all this step Adwords given a result for the
search “Seo Services” and you take that service.
Step 6- When you and your friend will look for same keywords
after some time there would be chances of showing different result to you that
mean whole process start again, when a new search goes on, so there would be
chances that some time your result will not show up. It is mostly due to
competition at that moment.
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| How The Ad Auction Goes in Adwords? |
As Google decides on the basis of “Ad Rank” and “Ad Rank” is decided
on the basis of quality of your ad, bids you have placed, landing page relevancy,
and your competitor’s status. That provide an opportunity to any business to
bid for, it does not like that who bids more get the first position. If you
have a good strategy and get a high Ad Rank your ads also come into first place
at a lower bid price.And one most important thing if your ad not comes for a
research don’t worry because Google follow the same process for each search so
it can come on next search.
Take away from this article is if you want to beat your
competitors then you need to follow Google thumb rule “QBL” That is Quality, Bid
and Landing Page.
Please feel free to give a comment bellow, any suggestion most
welcome.
