Advanced Conversion Reports in GA

Advanced Conversion Reports:
1. Multi-channel funnels
2. Attribution modeling

Where to find Multi-channel funnels and Attribution modeling
How to customize to fit your needs
How attribution models work
Creating your own custom model

Advanced Content Measurement in GA

Advanced Content Measurement:

How to automating and enhancing of content report
1. event tracking
There are drawbacks of Automation:
Today we will see
1. How to automate event tracking with GTM
2. Solutions if you don't Use GTm
3. Setting Content groupings using code
4. In-page analytics and enhanced link attribution
http://www.docalytics.com/ upload any pdf and track



https://github.com/googleanalytics/autotrack

Google analytics by yoast plugin
Google page analytics plugin in chrome

Enhanced link attribution:

Plugins we use in a PBN

Plugins we use in a PBN

• perfect power
• seo ultimate 
• bulk image upload ()
• delete pending comments
• youtube widget responsive
• youtube embed wpdevart

Example of PBN:
Alibibooks.com

Learn More SEO Here

Want to learn Online Marketing this is the best time to start is Now!

SEO Link Building

SEO Link Building:

1. Put your site for suggestion:

• Suggestionbox.com
• conceptfeedback.com
• criticue.com
• related:Suggestionbox.com
• related:conceptfeedback.com
• related:criticue.com

2. Try to get Edu Link: 

• site:.edu "your topic"
• site:.edu "your topic" + inurl:links
• site:.edu "your topic" + "Other sites"
• site:.edu "your topic" + "resources"

3. HARO:

• http://www.helpareporter.com/

      HARO Alternatives:

• ProfNet: www.prnewswire.com/profnet
• PRLeads: www.prleads.com
• PitchRate: www.pitchrate.com

4. SEO Critique and Feedback Site:

• SuggestionBox: www.suggestionbox.com
• Concept Feedback: www.conceptfeedback.com
• Criticue: www.criticue.com

5. Directory submission:

      Free:

• http://directory.r-tt.com/Submite_Site/
• https://www.somuch.com/submit-links/
• http://www.directoryworld.net
• http://www.allthewebsites.org/

      Paid:

• www.business.com/directory/
• www.familyfriendlysites.com/ffStatipPages.asp?stindex=3

6. Audio sharing sites:

• Audacity: www.audacityteam.org
• Vocaroo: www.vocaroo.com
• Bandcamp.com
• Reverbnation.com
• Youlisten.com
• Sutros.com

Custom Dimensions and Custom Matrics in GA

Custom Dimensions and Custom Matrics

• Dimensions (rows)- source medium, goals, text
• Metrics (columns)- Numbers

Custom dimensions and metrics

• how to set up them in GA
• Code needed to define them
• Create your own calculated metrics

Need to put code in WordPress:

Resources: (for GTM variables)

• https://github.com/jeffalytics/wp-gtm-variables/blob/master/functions.php

Custom Dimension AND metric Idea

Idea for Custom Dimension:

• Content attributes- length, publish date, author, topic
• Customer attributes- (Lifetime value, company size, employees)
• Social Attributes (Shares, Likes, etc)
• ROI Metrics (Lead value, expenses, budget, etc)

Idea for Calculating Metrics:

• 25 calculated metrics for google analytics
• 
  

How to find link that boost your ranking

Finding Links or Building Best Links both is matter of time and efforts.

Here in this post we will take you to in details how you can go about this.

let's start with a tip that is Profile link- Not is working anymore so avoid building profile links.

The big question everyone asks is How to know what is working??
Here are three steps we use to find what is working in industry:
- #1 results in competitive industries
- popular marketplaces
- White label services

# how to do competitive analysis
- ahrefs or majestic
- first lookup for primary and secondary keyword

then some high competition keywords
3. look up "buy gold"
4. look up "best skin care"
5. look up "payday loans"
6. look up "lose weight"

Protips: when i check the result that you want to pay attention to is the 'little fish' that stands out because he is probably dong something that others aren't.

This is essential because you will have to employ different link sources for different industries

1. Perform the google search and locate the #1 organic result and then look through the results to find a smaller domain(one that you don't typically recognize is a good sign)

ie: for keyword "best skin care" sephora is a big fish where as paulaschoice is a small fish

2. Analyze the do follow links with ahrefs or majestic

you will discover sites where you can:
a) specific sites where you can buy links form
b)  the type of links they are using (blog networks, social, search, product placement, articles, community sites, etc)

3. Asking the big questions
how did they get this link?
- did they pay for it
- get it naturally
- negotiate it?
-build it themselves?
make 2 lists out of that based on paid and built:
1. all the paid links
2. all the built links
then replicate the best links!

#2 Marketplace
what people are selling for the highest amount is typically what works

1. go to seo marketplaces
2. see what the premimum services are selling
3. replicate it yourself


example:
bonic.umiacs.umd.edu (DA86)- Dofollow link

1. create an account
2. install the bonic application (run it to get credits)
3. get the link yourself for free

example two:
cjonline.com (community blogs)
blogher.com
workingmother.com
blufftontoday.com
hr.com


protips:

if you don't want to do it yourself, search the marketplace to find the best price from service providers

site to look:
peopleperhour.com
fiverr.com
market.source-wave.com
upwork.com
freelancer.com

#3
Job sites can provide you with direct authors

go to upwork and put the website like blogher.com and check who can blog on there, connect with author and directly get a link from that site.

#4 white label sources
Posirank and thehoth

white-lable resellers for seo agencies
- call them and ask for reps to figure how what is working the best for their customers. then replicate or order directly from them

Pro tips:

Most of the time you can order 1 service figure out how they do it and then do it yourself for cheaper!

posirank:
guest posting
hoth blogger services

Tips:
1. discover what the top people are using and what people are selling
2. do it yourself, replicate it for less or find the best price

Advanced use of Google Tracking Code in Google Analytics

Here what you will learn in this blog:

1. Analytics.js vs ga.js (universal vs. classic)
2. Tracking Multiple domains and subdomains in GA
3. GA Code Plugins
4. Using GTM for Tracking

Analytics.js vs ga.js (universal vs. classic)
- (15% reduction)brand bredth use (80% lighter cookie)
- User ID Tracking
- reduce internet spam

How to know a person has gone from vipinnayar.com to digitalmandir.com

Cross Domain Tracking: Google Guide
- use official linker plugin and create a referral exclusion list
- Need to add Referral exclusion List (Property>tracking info)

Common uses for cross domain tracking
- with help of Cross domain we can collect data from multiple websites into a single account property
- set up multiple views for cross domain tracking setup
- separate filtered views to display data only from each individual domain

1. Multiple domains

2. Subdomains
- (if you are using universal GA then no need to enable it)
- Subdomains are tracked automatically with the base code 'Auto'

3. 3rd party shopping carts

4. IFrame content

Tracking Multiple domains and subdomains in GA

GA Code Plugins
1. Display features- third party cookies, remarketing and demographics
2. ecommerce= enable ecommerce tracking
3. enhanced ecommerce- initiate enhanced e-commerce
4. enhanced link attribution- improve on the in-page analytics report
5. Autotrack for analytics.js
How to load a plugin on you GA Script

you need to add code into  your script
<script>
ga('create', UA-XXXXX-Y', 'auto')
ga('require', 'linktracker');
ga('send', 'pageview');
</script>
<!--note: plugin scripts must be included after the tracking snippet.-->
<script async src="/path/to/link-tracker-plugin.js"></script>


Using GTM for Tracking:
you can use page view, transaction, event, social, timing, decorate link, decorate form
You can use enhaced ecommerce
you can use cross domain
you can use content groups

Take away:

Universal analytics speeds up the web (literally)

How we can recognize the version of ga we are running
-ga.js or urchin.js 

Google tag manager makes this even easier!

Utilize plugins to advance your google analytics

How to Grow a site with content promotion process

How to growing a site powered by content
process for posting new content
samples, refinement and implementations

Two models of Content publishing 

Daily and Hourly posts:
news sites, community sites and some affiliate sites
ex: theverge.com - 900-word article each day

After a year:
Thousands of articles
0-20 visitors per day for each

Weekly & Monthly Posts
Affiliate, e-commerce, saas businesses, services

more depth process and flexibility

ultravr.org- 6000 words in 2-3 months

After a year
Dozens of articles, 0-1000 visitors a day

in both situations, you have a huge discrepancy between the minimum (0) and maximum (20 to 1000) visitors a day

The Bear Theory:
do better than your competitors

#1 Good on page, 2 Shares, 3 backlinks
#2 Good on page, 1 Shares, 1 backlinks
#3 Good on page,  3 backlinks
#4 Good on page, 0 backlinks
#5 Good on page, 0 backlinks
#6 Good on page, 1 backlinks
#7 Good on page, 0 backlinks


#1 Spot will get you 20 daily visitors while #5 will get you 3 readers i.e about 7x more traffic


Implementing the process:

1st process:

Write out the exact list of steps that you take after you hit "Publish"

1- post the article on official site facebook page
2- post the article on the official twitter page
3- post the article on google+
4- Bookmark the site using my accounts on Syndwire, folked.com

Process essentials:

Quick, repeatable, scalable and easy to execute
-you can easily explain your process to someone else
- 15 minutes process

Process Goals:

On-page discussion, social shares, direct links

- Your building blocks should focus on improving the page
(for instances, in some processes, i have the team member set a specific sidebar for each post and leave 2 seed comments)

- You want to encourage discussion on social media and reach link builders  (in some niches, the process involves sending 2-3 email to s specific list of influencers)

- You want to encourage or build link to each posts. links will have a long lasting impact when you publish a lot o content (it can be as easy a creating a google document with description and a link)

Your Second Pocess:

Refine your recipe as you move forward

After publishing an article, I will:
Example 1:

1. Leave a seed comment applauding the post using my alternate profile to seed a discussion on the page
2. post the article on the official site facebook page
3. post the article on the official virtual reality group page
4. post the article on the official twitter page
5. post the article on Google+
6. Email the list alerting them of the new article
7. Bookmark the site using my accounts on syndwire
8. Post the article on the reddit.com/r/virtualreality/subreddit

Example 3 evolution:
After publishing an article, I will:

1. Use BrowSEO to leave positive and negative comment (Using profiles 1 and 2) to encourage discussion and controversy
2. Alternate using one of the browSEO with profiles (#3,4,5,6,7) to leave Disqus Comments on RoadtoVR, VRNeards and UploadVR with ninja link back to post
3. Post article on official site FB Page, Virtual Reality Groups, HTC VINE Group, Samsung Gear VR Group
Use browseo profiles #8 and #9 to like, share and comment on posts
4. Post the article on the Offical Twitter page, retweet with profiles #1,4,9
5. Post the article on Google+, vote+1 with profiles #2,4,10
6. Add post to "weekly roundup email" scheduled for Friday
7. Bookmark the site using my accounts on sender
8. Post the article on the reddit.com/r/virtualreality/subreddit
9. Use sister site #1 and 2 post 90 word snippet and 150 word commentary on the    post with link back using exact match URL as anchor text

Optimize and remove non-essential parts to your process

How to Optimize Your Site for Google RankBrain

1. Keep Your Content Fresh

update you content regular basis, content updation is very important factor in your ranking.

Updating your content not only show that your content is relevant for that time period also shows that you care for your audience and you want to give more updated information to your audience.

Backlinko and Neil Patel has already written a blog based on blog content update tactics

2. Domain Authority

5 Tips To Increase Your Domain Authority

1. Get quality backlinks from authority resources
2. Regularly track your link profile and remove toxic backlinks
3. Create lots of 10x Content which attracts more link naturally
4. Ensure that your Technical SEO is up to date
   a. Optimizing your website page load times
   b. Ensuring you have a mobile-friendly responsive theme
   c. Optimizing your image file size and dimensions
   d. Finding and fixing broken links
5. Build connections with industry experts/colleagues in your industry

3. Engagement

6 Ways To Increase User Engagement On Your Site

1. Click-through rates
2. Time on site
3. Lower bounce rate
4. Increase returning visits
5. Encourage comments
6. Use internal linking (also use Related Posts or Popular Posts section)

4. Related Topics 

(Semantic search focus)- Google Keyword Planner (Keyword idea, Adgroup Idea)

How To Write The Perfect SEO Content

1. write for the reader based on a topic
2. add variations, synonyms, related words throughout the content
3. Just write naturally

5. Content Depth

How to Create 10X Content here.

1. Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.
2. high-quality, trustworthy, useful, interesting, and remarkable
3. positive user experience via the user interface, layout, fonts, and images

Reporting vs Analytics: How Analytics fail to track Individual user How to fix them

Mobile Analytics:
we track differently on mobile vs desktop

Does cookies work on mobile?
Mobile have different browsers, what is the solution to track in each browsers.

Device centric analytics?

how do we know about real visitor?

Solution of all your questions is UA User ID
Universal Analytics- Solutions for cross-device tracking
It track based on User Id (Common all devices)
User Id data for Analytics:

Read here more about how to setup User Id in your Analytics account:

Admin>Account>Property>Tracking Info>User ID

Here is the tips how you can use Google Tag Manager to implement the User ID in your Analytics tracking code.

User Id in universal analytics benefits
1.You can track your logged in visitors across all devices
2.No longer wonder if a unique visitors is really unique
3.Balance is restored to reports that were created in a one device world
4.With identified users, you can unlock a lot more functionality in GA (Custome dimension and metrics)

Drawbacks of User ID
1. not every site has logged in users in fact most don't
2. if does take time to get this set up and is still not perfect
3. not a lot of reports available at the time of the recording
4. you are still not tracking individual users in your reports

Other Tools for user behavior tracking
1. Mixpanel
2. keen io
3. heap

4. marketing automation platforms (Marketo, active campaign)

How data collection works is GA (Google Analytics)

How data collection works:
- "Beacon" -ALL of these code pieces send data to
    google analytics as a simple "beacon"
- each pageview, event, etc. sends data to Google Analytics and it looks like this
- Same with GA Fired by google tag manager

Tools-
1. Firebug lite for google chrome
2. Google analytics debugger
3. Tag assistant (by google)

Measurement Protocol:
- Sent beacon to GA
- You can send customized values to GA and they will track if for you

Read here more about Measurement Protocol

How GA data is collected
1. Most website send data to Google with Each page load using JavaScript
2. Or they choose to send data using GTM
3. But we can also send data for each mobile app screen viewed
4. We can track everything else using the Measurement protocol

Implementation rules for your site
1. see if there is an easy way to implement with Java Script
2. Use pre-defined libraries whenever possible (Like SDK and Java Script)
3. More advanced businesses may use measurement protocol
4. None of these additional tools are required and they can be hard

Measurement Protocol Misuse:
Measurement protocol is misused by spammers to send spam data to your analytics account

Google give value to link-building based on authority of the link

Google Hold your link and check the status of link, that how much days will this new link

be going to stay with your website if it stays for log period then Google will be happy to pay

to the reward for your effort.

Each link has a time factor:

• Blog comment, Reddit comment, and forum post takes nearly 4-6 weeks to show result, 

• where as web 2.0 article (WordPress, tumbler, blogger and other), low authority site then google will take less than a month time to show the result. 

• and for unrelated blog story, smaller blog story, industy blog editorial (Guest Blog) takes time upto 1 week.
• but when you got listed in any lifehack featured story and News Editorials like CNN Editorial will be very active for results. 

So the concept behind this is more trust google feel from your link, the faster it will approve your

result and you will be able to get results.So if you are building link then you have to be very sure that

you should not loose the link very soon,

for example, if you get 5 commenting links to your blog and 3 of them get removed then

google will not be doing to trust your link and on behalf of that they may punish your page

for the loss, and your ranking will lose, but you did not loose anyone and it will be there

when google crawl for 2nd time then you will get reward and your ranking will go high.

There are different type of comment you can use to rank your site:

Disqus comment link
livefyre comment link
WordPress comment link

one of the best tools for blog commenting is http://dropmylink.com/. here you can search the blog commenting platform based on your keywords:

This site actually search in google, it uses google operators to search for the available platform where you can comment about your content.

How to be safe with always get good result to your site:
1. Evaluate results of lower quality link building after 6 weeks
2  Build less but safe
3  Build high authority sites for faster results