Reporting vs Analytics: How Analytics fail to track Individual user How to fix them

Mobile Analytics:
we track differently on mobile vs desktop

Does cookies work on mobile?
Mobile have different browsers, what is the solution to track in each browsers.

Device centric analytics?

how do we know about real visitor?

Solution of all your questions is UA User ID
Universal Analytics- Solutions for cross-device tracking
It track based on User Id (Common all devices)
User Id data for Analytics:

Read here more about how to setup User Id in your Analytics account:

Admin>Account>Property>Tracking Info>User ID

Here is the tips how you can use Google Tag Manager to implement the User ID in your Analytics tracking code.

User Id in universal analytics benefits
1.You can track your logged in visitors across all devices
2.No longer wonder if a unique visitors is really unique
3.Balance is restored to reports that were created in a one device world
4.With identified users, you can unlock a lot more functionality in GA (Custome dimension and metrics)

Drawbacks of User ID
1. not every site has logged in users in fact most don't
2. if does take time to get this set up and is still not perfect
3. not a lot of reports available at the time of the recording
4. you are still not tracking individual users in your reports

Other Tools for user behavior tracking
1. Mixpanel
2. keen io
3. heap

4. marketing automation platforms (Marketo, active campaign)