Web Analytics and Web Analytics Technology

Analytics Course
- Web Analytics Technology:
Analytics is turning Data into information and Ultimately Knowledge for Better Decisions
Analytics is not about Data, Reporting, Statistics and it is not scary also. it only provide information which help us to
take better decisions with our company.

History of Web Analytics:
1990- Birth of www
1993- Launched log files (Creation of webtrends)
1995- Creation of analog
1996- web counter, first hosted hit counters(Accrue, Omniture, and websidestory were founded)
1997- Javascript Tagging (JAVA founded)
1999- Lunch of coremetrics
2004- Web Analytics Association is founded
2005- Google buys Urchin software (Lunch of Google Analytics)
2006- Clictale and inpage analytics are born
2010- Arrival of Heatmaps (Conversion rate optimisation Popularity)
2013- Mobile Analytics

Web analytics use to be a Log file, then move to java scripts (client side language- it lives in your browser)
Java Scripts is tracking visitors and not just Hits- so much option has to track down
Google Analytics Came in!

How web analytics technology works now
1. Collection (Java tracking Code)
2. Configuration (GA Admin)
3. Processing (Google's Servers)
4. Reporting (GA Interface)