Here what you will learn in this blog:
1. Analytics.js vs ga.js (universal vs. classic)
2. Tracking Multiple domains and subdomains in GA
3. GA Code Plugins
4. Using GTM for Tracking
Analytics.js vs ga.js (universal vs. classic)
- (15% reduction)brand bredth use (80% lighter cookie)
- User ID Tracking
- reduce internet spam
How to know a person has gone from vipinnayar.com to digitalmandir.com
Cross Domain Tracking: Google Guide
- use official linker plugin and create a referral exclusion list
- Need to add Referral exclusion List (Property>tracking info)
Common uses for cross domain tracking
- with help of Cross domain we can collect data from multiple websites into a single account property
- set up multiple views for cross domain tracking setup
- separate filtered views to display data only from each individual domain
1. Multiple domains
2. Subdomains
- (if you are using universal GA then no need to enable it)
- Subdomains are tracked automatically with the base code 'Auto'
3. 3rd party shopping carts
4. IFrame content
Tracking Multiple domains and subdomains in GA
GA Code Plugins
1. Display features- third party cookies, remarketing and demographics
2. ecommerce= enable ecommerce tracking
3. enhanced ecommerce- initiate enhanced e-commerce
4. enhanced link attribution- improve on the in-page analytics report
5. Autotrack for analytics.js
How to load a plugin on you GA Script
you need to add code into your script
<script>
ga('create', UA-XXXXX-Y', 'auto')
ga('require', 'linktracker');
ga('send', 'pageview');
</script>
<!--note: plugin scripts must be included after the tracking snippet.-->
<script async src="/path/to/link-tracker-plugin.js"></script>
Using GTM for Tracking:
you can use page view, transaction, event, social, timing, decorate link, decorate form
You can use enhaced ecommerce
you can use cross domain
you can use content groups
Take away:
Universal analytics speeds up the web (literally)
How we can recognize the version of ga we are running
-
ga.js or urchin.js
Google tag manager makes this
even easier!
Utilize plugins to advance your google analytics
