Terms we use in Analytics Account:

Web Analytics Technology: Terms we use in Analytics Account:

JAVA Script:
Programming language that makes web analytics possible

Tracking Code: The java-script code that sends data to google

Cookies: How your browser helps websites remember you

First party cookie: Personal data only accessed by domain(Google analytics use this)

Third party cookie: personal data accessed by multiple domains

Filters: Limit the data that makes it into Google Analytics
Where filters applied mainly in configuration and processing process.

Account: where each company or business unit stores their data

Web Property: Each domain name or app you would like to track uniquely (50 property)

View (Formerly profile)- A specific way of looking at a web property (each property has 25 views)

Interface: Where we view our analytics reports and settings (Basic Metrics in GA Interface- Sessions, Users, Pageviews, pages/session, avg. session duration, bounce rate and % new sessions)

Sessions: When someone visiting your website or app for a specific amount of time (Default is 30 minutes)

New Session: A new session occurs when a google analytics cookie is set for the first time (may be clear his cookie)

Returning Session: A returning session means that the visitor cookie has been set previously

Users (Formerly visitors or unique visitors)- A user is the number of unique cookies that have been seen over a specified period of time

PageViews: the number of times a page has loaded and data was sent to GA

Session Duration (Formerly time on site)- The time between your first page view and your last page view (as long as it is within 30-minute session window)

Bounce Rate: the number of sessions where a user views only one page (they came, they left)

Goals: Teaching Google analytics the purpose of your website

E-commerce: Tracking the selling of products online