Google Analytics Fundamentals

Setting expectations with GA

- It's Free
- It's Easy
- It's Powerful
- It's Awesome
- Over 80% market share world wide
- Scary as heck! and overwhelming
- It's just a tool- Tools fail if you don't know how they works, tools with strategy are revolutionary
- GA helps you find answers but it is not the answer
Need a Right Approcah
Ask a question-> Do background research -> Construct a hypothesis-> test your hypothesis by doing an experiment->analyze your data and draw a conclusion->report your results(Was your hypothesis correct)
Analytics Where and Why
To understand what is working, to fix things that are not working, to generate ideas, to improve our results, to calculate our value, to justify and encourage investment, to tell our customer story, to see into the future.

Google Analytics Fundamentals:

- Send data to google servers
- make sure our data is clean
- define your success points

Creating or accessing a google analytics account:
- choose website tracking
- choose data sharing settings (google products & services and also technical support, Benchmark)
- Use GTM or Mannual setup
- Account-> 50 web propery -> Views (without filter and with filter)
- Filter- Don't tack your self (admin-filter- ip address feature)

- Filtering Rules- 
   -Always create a backup profile with raw data
   -large organizations can filter ISP Or IP ranges
   -If more than 10% of traffic, we have a problem
   -Use advanced segments on historical data
   -some patterns are not obvious
   -Annotations help share knowledge between team

Define the goal of webiste-
  -What is the purpose of my website?
 
How consumers make decisions-
Researching Trends- Generating iDEAS- Learning how- product research- comparing products - purchase
  - Macro Goals- Direclty generates revenue
  - Micro Goals- Positive activity, but no direct revenue

Goal Setting- In an individual view has 20 goals